Illustrative mockNo mystery shops have been run. Every number on this page is invented to show what Wave 1 will look like. Real data replaces it the day the first Wave freezes.See it actually work → live demo
Wave
1
10 dealers · 3 channels · 7-day window
Pearson overall
Watch-out57
Rank 6 of 10 in the ring
Pearson first human reply (web)
Watch-out47 min
Fastest store answered in 4 min
Pearson best channel
Phone
72 — answered price, asked for the visit
Wave scorecard — dealer × channel (0–100)
| Dealer | Web lead | Chat / text | Phone | Overall |
|---|---|---|---|---|
| Priority Toyota Chesapeake | 77 | 71 | 80 | 76 |
| Casey Toyota | 81 | 66 | 64 | 70 |
| Casey Auto Group (used)used | 74 | 60 | 57 | 64 |
| Southern Ford Newport Newsused | 70 | 64 | 59 | 64 |
| Checkered Flag Toyota | 69 | 58 | 61 | 63 |
| Pearson Toyota | 58 | 41 | 72 | 57 |
| Suttle Motorsused | 52 | 47 | 63 | 54 |
| 1st Choice Used Carsused | 35 | — | 68 | 52 |
| Classic Toyota Hampton | 44 | 52 | 55 | 50 |
| First Team Toyota | 63 | 38 | 49 | 50 |
Solid red ≥ 70 · light red 50–69 · outlined < 50 · “—” = channel not offered by that dealer. Scores follow rubric v1: speed 25 · answered the question 20 · next-step ask 20 · personalization 10 · follow-up cadence 15 · channel discipline 10.
ILLUSTRATIVE MOCK — no mystery shops have been run. Numbers are invented to show the layout.
First human reply — web lead
Priority Toyota Chesapeake
4 min
Casey Toyota
6 min
Casey Auto Group (used)
8 min
Southern Ford Newport News
9 min
Checkered Flag Toyota
11 min
First Team Toyota
22 min
Pearson Toyota
47 min
Suttle Motors
1.1 h
Classic Toyota Hampton
3.2 h
1st Choice Used Cars
1 d
Shorter is better; bar length is on a log scale so 4 minutes and 24 hours can share one chart. Auto-responders don't count.
Rubric v1 speed dimension (mock values)
Follow-up timeline — days 0–7 (web lead)
Priority Toyota Chesapeake
d0d7
Casey Toyota
d0d7
Casey Auto Group (used)
d0d7
Southern Ford Newport News
d0d7
Checkered Flag Toyota
d0d7
Pearson Toyota
d0d7
Suttle Motors
d0d7
1st Choice Used Cars
d0d7
Classic Toyota Hampton
d0d7
First Team Toyota
d0d7
Persistence without spam scores; more than two touches in a day costs points.
Each dot is one human touch (mock values)
Behind a score — one Shop, every touch, the rubric applied
Pearson Toyota · Web lead · persona Jordan Ellis · stock #17976C · 2022 RAV4 XLE
- T+0:00auto“Thank you for contacting Pearson Toyota! A member of our team will be in touch shortly.”
- T+0:47email“Hi Jordan, thanks for reaching out about the RAV4. It is still available! When would be a good time to come by?”
- T+1d 03:10sms“Hi Jordan, this is Chandler at Pearson. Still interested in the RAV4? Happy to get you numbers.”
- T+3d 09:22call“Voicemail: following up on the RAV4, give me a call back when you can.”
Rubric v1
speed14
answered8
next step10
personalization10
cadence10
channel6
Total58
- First human reply came 47 minutes after the lead — slower than five of the six Toyota stores.
- Availability was confirmed but no price was given across three touches.
- The appointment ask was open-ended ('when would be good?') rather than a proposed time.
Mock evidence — real Shops link every touch to a recording, screenshot, or transcript