The battlefield — six Toyota rooftops, one market, and who is closest from where
Red dot = Pearson; gray dots = the Toyota ring (click any for rating, reviews, lot size, and minutes from Pearson). Numbered circles are the surrounding market areas, colored by which store is closest by drive time; the number is minutes to Pearson, hovering shows the area name, and clicking shows minutes to every store. Switch to “Drive routes from Pearson” to see the actual roads — dashed routes lead into a rival's turf. Five of six dealer pins are geocoded from street addresses; Casey's is approximate. Area pins are town centroids.
Review footprint — who owns map-pack trust
Pearson holds the smallest review footprint in the ring — the red bar is the gap to close.
Organic traffic — who earns the free clicks
Only Checkered Flag — across the water in Virginia Beach — edges Pearson on organic reach. On the Peninsula, Pearson leads.
Drive-time catchment — who is the closest Toyota store from each part of the market
- Yorktown19 min · +13 vs Classic
- Gloucester Point18 min · +12 vs Classic
- Gloucester Courthouse37 min · +13 vs Classic
- Denbigh (Newport News)6 min · +13 vs Classic
- Oyster Point (Newport News)13 min · -2 vs Classic
- Williamsburg23 min · -15 vs Casey
- Toano / Lightfoot31 min · -14 vs Casey
- Poquoson24 min · -5 vs Classic
- West Point49 min · -13 vs Casey
- Downtown Newport News27 min · -16 vs Classic
- Hampton23 min · -14 vs Classic
- Smithfield45 min · -16 vs Classic
- Suffolk58 min · -33 vs First
- Norfolk48 min · -34 vs Priority
| From | Pearson | Casey | Classic Hampton | First Team | Priority | Checkered Flag |
|---|---|---|---|---|---|---|
| Williamsburgnorth — Casey's home turf | 23 min | 8 min | 36 min | 55 min | 69 min | 66 min |
| Toano / Lightfootnorth — I-64 growth corridor | 31 min | 17 min | 44 min | 63 min | 77 min | 73 min |
| Yorktownnorth-east — York County | 19 min | 34 min | 32 min | 51 min | 65 min | 61 min |
| Poquosoneast | 24 min | 44 min | 19 min | 39 min | 52 min | 49 min |
| Gloucester Pointacross the York River | 18 min | 33 min | 30 min | 49 min | 63 min | 60 min |
| Gloucester Courthousenorth — Middle Peninsula | 37 min | 52 min | 50 min | 69 min | 83 min | 79 min |
| West Pointnorth-west | 49 min | 36 min | 62 min | 81 min | 95 min | 91 min |
| Denbigh (Newport News)home neighborhood | 6 min | 31 min | 19 min | 38 min | 52 min | 49 min |
| Oyster Point (Newport News)central Newport News | 13 min | 35 min | 11 min | 30 min | 44 min | 41 min |
| Downtown Newport Newssouth end of the city | 27 min | 47 min | 11 min | 16 min | 37 min | 38 min |
| Hamptoneast — Classic's home turf | 23 min | 43 min | 9 min | 24 min | 33 min | 30 min |
| Smithfieldwest across the James | 45 min | 67 min | 29 min | 31 min | 52 min | 56 min |
| Suffolksouth-west | 58 min | 78 min | 42 min | 25 min | 33 min | 41 min |
| Norfolkthrough the tunnel | 48 min | 68 min | 34 min | 18 min | 14 min | 15 min |
Red = closest store from that area. Minutes are typical-conditions driving estimates from a public router, from approximate town centroids — good for ranking, not for quoting. The growth read: everything north and east across the York River (Yorktown, Gloucester) is Pearson's to lose, Williamsburg is Casey's by 15 minutes, and Oyster Point is the block-by-block fight with Classic.
Inventory on the lot — new + used, as shown on each site today
Solid = new, faded = used. Read live from each store's inventory page; sites that show in-transit or group-wide vehicles will run high. “Not readable” means the page gave no count text — never guessed.
Paid search presence
Priority Toyota Chesapeake is the only store in the ring investing in paid search visibility. Everyone else — Pearson included — cedes the bought pixels. Ask your Google rep for true impression share